111 years of tradition and quality: With their two own brands JAMES & NICHOLSON and myrtle beach, Gustav Daiber GmbH stands for high-quality corporate fashion.

The annual collections are guided by current and international trends of the sectors promotion, sport, leisure, business, workwear and headwear. With more than 800 articles, which are available in up to 40 different colours, the textile company offers the widest range for fashionable corporate fashion in Europe. Thanks to high quantities and a stock of more than 15 million pieces, Daiber guarantees an extremely high stock availability, from which especially dealers, corporate customers and other business partners benefit.

The family-run company recognizes their social and ecological responsibility: Daiber has increased the use of  sustainable materials such as recycled polyester and develops new sustainability concepts every year.

The managing directors are Kai Gminder, who runs the company in the fourth generation, and Christof Kunze. At the Albstadt location in the region of Zollernalb Daiber employs around 150 people.




Our way of thinking and our entrepreneurial activity are shaped by the knowledge of constant change. Fashion, technology and awareness of life change rapidly, influencing each other. Therefore, companies with their responsibility for customers, employees, the society and the environment always have to be one step ahead if they want to be successful in the long run.

This has been proved several times by Gustav Daiber GmbH in their history dating back more than a century. For us this is the yardstick for everything else.
We have always served demanding customers. They make above all three demands: They want products that

- set trends, exude activity and joie de vivre
- offer the best possible wearing comfort, quality and high- tech material
- have been proven to be produced fairly and in an environmentally friendly way.

So it was, so it is, so it always will be. Therefore, we are always where trends are made, work out a profound knowledge of the products, their workmanship and fabrics and are committed to organizations that stand up for fair working conditions and environmentally friendly and sustainable manufacturing (Social responsibility and the environment).


We consider our mission to be the task of always creating up-to-the-minute textile promotional items and clothing, which are very appealing to the people wearing them, have a high recognition value and provide special functions depending on their use.

We work hard for the success of our dealers and their customers. We grant our customers full access to our range of products and facilitate ordering.

We are global trend scouts checking the working- and production conditions in our supplier companies worldwide. Moreover, we offer our employees attractive jobs on our region.

We give individual and competent advice to our customers. It is our daily aim to deal with their orders professionally and promptly.