About Us Header


Gustav Daiber GmbH is your partner for corporate fashion. We connect brands with people and create identity with our products. Our own brand JAMES & NICHOLSON has more than 800 timelessly designed products in up to 160 colour variations for the areas of promotion, sport, leisure, business, workwear and headwear. This means we always offer the right textile solution for our customers' challenges. Combined with our long-term years of expert knowledge and numerous services, this makes us to one of the leading corporate fashion platforms in Europe.

From a holistic view of individual textile decoration to custom-fit corporate fashion concepts, we are your full-service provider at eye level. We operate internationally, but still stick to our values as an original family business. Fairness is particularly important to us: we rely on trusting and reliable business relationships with our customers, partners and employees and are committed to our home region of Albstadt on the Swabian Alb. For us, corporate responsibility also includes dealing fairly with our environment, for example through innovative, durable collections made of organic cotton and recycled polyester. We are convinced that we can only grow together and move with courage towards the future. Just as we have been doing for more than 100 years.

The joint management of Daiber is in the hands of Kai Gminder, the fourth generation of the family, and Christof Kunze. Around 170 people are employed at the main site in Albstadt on the Swabian Alb. Another location is in Hong Kong.


Daiber mission statement
  • Daiber Mission Statement - Thea meaning
  • Daiber Mission Statement - We are
  • Daiber Mission Statement - Core topics
  • Daiber Mission Statement -  What makes us unique


Corporate fashion is part of our Daiber DNA. This is made up of our broad product portfolio, numerous colour variations and the textile decoration of our timeless designs. As a full-service platform, we know the individual needs of our customers and equip them from head to toe with the right combinations for every requirement. Whether logo or slogan, special colour requests or special details: our experienced experts develop corporate fashion concepts tailored to every company. With products that connect people with brands - for years to come. Our collections create a sense of belonging and the opportunity to be part of a WE.

Our corporate fashion products are as diverse and individual as our customers' needs. What connects them with each other?

·       The best possible wearing comfort, the quality and durability of our materials,
·       fashionable and sustainable cuts and colours, and
·       an identity-forming effect that radiates a sense of belonging.

That is the standard by which we at Daiber have been acting for more than 100 years.