SIMPLY DAIBER.

Following last year’s successful brand transition, we are now consolidating its refreshed brand presence with the new campaign “Simply Daiber.”. In doing so, we are sharpening our profile as a future-oriented corporate fashion platform with a full-service orientation.

Two become one: Last year, we successfully united the products and services of its own brands, JAMES & NICHOLSON and myrtle beach, under one single brand: Daiber. With the new “Simply Daiber.” campaign, we are consistently building on this step and further sharpening our positioning as a future-oriented corporate fashion platform. At the heart of the campaign is a clear promise to customers and partners: straightforward processes, reliable quality and tailor-made products and services. “With ‘Simply Daiber.’ we sum up our self-image: we stand for high-quality corporate fashion and a partnership-based service approach – straightforward, reliable and tailor-made. In other words, ‘Simply Daiber.’.” says Kai Gminder, who manages the company together with Christof Kunze. “Our products and services speak for themselves – and that is exactly what we are showing with this campaign.”

New campaign focuses on products and service promise

As the claim “Simply Daiber.” implies, the visual design of the new campaign is deliberately kept simple. Each campaign visual features a Daiber bestseller or new product, shown only with its respective product number. No staging, no explanatory copy – instead, the products themselves take centre stage. With their timeless designs, durable materials and wide range of colours and sizes for different areas of application, they stand as representatives of Daiber’s service promise.

The campaign comprises a total of six visuals. Four showcase popular Daiber bestsellers, while two present innovative new products. Among the bestseller are the trendy 5 Panel Polyester Mesh Cap (MB070), the professional Craftsmen Softshell Jacket – Strong – (JN824), the high-quality Classic Polo (JN070/JN071) and the versatile Promo Hoody (JN795/JN796). The new products include the stylish Oversized-T Unisex (8041) from the 2025 collection and the functional 3-in-1 Jacket GRS (JN1377/JN1378), a highlight of this year’s new collection. The minimalist visual language sparks curiosity about the brand world behind Daiber, which ranges from high-quality corporate fashion to comprehensive services.

Service that goes further: campaign toolkit for distributors and dealers

“Simply Daiber.” is more than just a campaign – it is also a service offering. As an expression of its partnership-based cooperation, Daiber is providing its distributors and dealers with an extensive marketing toolkit for the campaign. It contains ready-made campaign content in German and English, such as posters, website banners, social media visuals and copy templates. These can be used for their own communications with minimal effort – thus supporting the marketing of Daiber products within their portfolios. In this way, Daiber and its partners are jointly making the campaign visible across the trade, once again underlining the company’s full-service orientation.

As an expression of our appreciation for our long-standing partnership, we are offering you something very special for your own marketing and promotional activities as part of this campaign. With a “toolkit” created especially for you, you can easily use the campaign content for your own purposes – and thus also market Daiber products within your portfolio.