Today, Gustav Daiber GmbH offer with their brands ‘myrtle beach’ (caps, hats, blankets, towels) and James & Nicholson (clothing) the widest range for fashionable and functional textile promotional items in Europe. Almost all the products can be individually designed and decorated with embroidery or imprint according to the customer’s specifications. This development started back in the 1970ies, when Rolf Daiber secured the exclusive agency of the first producer of transfers and later added embroidery with his own automatic embroidery machines and T-shirts with individual offset-print to his product range (history).
The products are carefully decorated, designed and dis- patched in Albstadt (location), whereas most of the products are manufactured in the Far East today (manufacturing bases). With a global division of labour, above all China and Bangladesh have developed into leading centres of the textile industry.
The social and ecological conditions at these textile locations are often subject to critical reports in the media. However, very early Gustav Daiber GmbH stood up for improving the situation in the supplier companies based on ethical and ecological principles (Social responsibility and the environment).
Leafing through the Daiber catalogue or navigating the web site, customers will come across more than 20(!) different material imprints. They range from BIONIC-FINISH®ECO (following the example of nature: an extremely thin crystalline structure protects the textile against water and dirt) to TOPCOOL® (Polyester fibres absorb moisture very well and quickly transport it to the outside, where it can evaporate). You will find an overview of the various material imprints and their functions here under “Functions”. Of course, these functions are also described with the images of the respective products. Thus, it is very obvious: Each garment of Daiber is not only pleasing to the eye, it is also good for the body, no matter what you are doing – in your free time, when doing sports, at work…